Bournemouth hotel room rates and revenue rise from pre-pandemic figures

BOURNEMOUTH hotels are doing better than before the pandemic for room rates and revenue, survey finds.

Colliers’ UK Hotel Market Performance Report looked at hotel performance across 25 areas in 2021.

He revealed that Bournemouth, along with Blackpool and Plymouth, have surpassed their pre-Covid performance for average daily rates and revenue per available room.

Bournemouth hotel occupancy last year was 85% of what it was in 2019.

But average daily rates (ADR) were 145% of the 2019 figure, while revenue per available room (RevPAR) was 120%.

These figures place the resort at the top of a national ranking alongside Blackpool and Bath.

The report’s authors found that Bournemouth was seen as “the closest thing to an international beach destination”.

Marc Finney, head of hotel and resort advisory at Colliers, said: “ADR growth in the UK outpaced inflation last year, with 15 of the 25 markets we analyzed recording gains. average room rates above pre-pandemic levels, and at least five submarkets also surpassing their 2019 RevPAR.

“This was the result of a variety of factors, including the UK government’s temporary reduction in VAT, as well as the rise in consumer spending seen across the country. Leisure markets, particularly beach destinations, continued to lead the way to recovery, with five markets, Bournemouth, Blackpool, Bath, Plymouth and Exeter even exceeding 2019 RevPAR levels.”

The report found Bournemouth was among the resorts enjoying historically strong domestic demand.

Mr Finney added: ‘The staycation boom of the past two years is likely to last for at least the next 12 months, if not beyond.

“Surveys from last year revealed that people were considering taking two breaks this year, a domestic stay as well as trips abroad.

“At Easter we experienced the first test for the travel industry which resulted in major disruptions at airports and flight cancellations. This could cause some people to rethink their plans, which means new opportunities for the market. British hotelier, which has become adept at pivoting its offering and streamlining revenue costs over the past two years.

“As costs rise, average daily rates and consumer spending have remained in line with these and should ensure the sector’s profitability continues this year.”