Henrik Lundqvist Joins MSG Sports and MSG Entertainment in Business Operations Role

Henrik Lundqvist is taking the next step in his professional off-ice career and has officially joined MSG in a newly created role which will see him work for the sports and entertainment divisions.

Speak official release:

Lundqvist will be involved in many areas, including representing MSG Sports and MSG Entertainment in a variety of partnership and sponsorship efforts, assisting in the development of content for digital platforms across both companies, developing and strengthening the connection with former Rangers, as well as supporting the Jardin des Rêves Foundation. Additionally, Lundqvist will once again be a senior studio analyst on MSG Network throughout the Rangers season.

It looks like a good opportunity for Lundqvist as he adjusts to life after his playing career, and it gives him a chance to learn more about different parts of MSG’s business. The role also seems like a natural progression for him as Lundqvist has previous experience with the Garden of Dreams Foundation, in addition to his own foundation.

Lundqvist himself describes the role as being Madison Square Garden’s new ambassador, and it looks like he’ll also be doing a lot of the things the late great Rod Gilbert did.

Also from the statement, Lundqvist said:

In the past year since I announced my retirement, I have had the opportunity to explore many different areas of the sports and entertainment industry and I look forward to continuing on this path. At the same time, I’m a Ranger at heart and Madison Square Garden is my home. I am delighted to continue my relationship with MSG and Rangers in this exciting and expanded role.

It’s unclear whether Lundqvist aspires to a career in hockey operations, as general manager or president of hockey operations, but getting started that way isn’t uncommon. Rick Nash joined the Columbus Blue Jackets in 2019 as special assistant to Jarmo Kekalainen, and worked on the commercial side before becoming the team’s director of player development last season.

Lundqvist’s role is different in that he’s not part of the Rangers front office and instead works for the MSG firm, but it wouldn’t be so shocking if that changed in a few years. Either way, it’s good for Henrik that he can stay close to Rangers as he embarks on the next stage of his professional career, and it’s great that he continues to contribute to match coverage on MSG.