Instagram announces subscription feature to boost creator revenue

Instagram Follows has yet another feature coming to social media to help creators increase their revenue while making the app more engaging than its current competitor TikTok. Here’s what’s new.

Instagram subscriptions were announced this morning by Meta CEO Mark Zuckerberg. According to him, creators will have a destination for subscriber-only content on their profiles, post exclusive reels for subscribers, and share feed posts that only subscribers can access.

It’s been a while since Instagram has been rumored to introduce subscriptions. Reverse engineer Alessandro Paluzzi has previously teased that the company is working on exclusive stories.

Instagram followings will allow creators to monetize and connect with their most engaged followers by delivering exclusive content and experiences, according to Instagram.

Since launching the initial alpha test in January, tens of thousands of creators in the United States now have access to Instagram followings.

Here are its three main features:

Subscriber chats:

  • Subscriber chats, powered by Messenger, can be created directly from a creator’s inbox or story and automatically end after 24 hours, so creators can maintain balance and decide when and how to interact with subscribers;
  • Follower chats can support up to 30 people, so creators can connect with followers right now and bring them together.

Exclusive messages and reels:

  • Content that lives on creator profiles is an important way to attract new followers and build community loyalty. Instagram introduces exclusive content in the form of posts or reels, so followers can engage in the comments and come back to enjoy the content you’ve created for them.

Exclusive profile tab:

  • The exclusive tab on the user’s profile is the destination for everything subscription-related, from exclusive content, saving their subscriber-only lives, to sharing exclusive posts and stream reels.

What do you think of Instagram subscriptions? Is there a creator you would like to subscribe to? Share your thoughts in the comments section below.

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