Lionel Messi’s arrival at Paris Saint-Germain (PSG) may not have been great on the pitch but it was a success. Club president Nasser al Khelaifi said Mark that the Parisian giants have generated nearly 700 million euros in revenue since the arrival of the seven-time Ballon d’Or.
Messi joined PSG from Barcelona on a free transfer last summer. The 35-year-old has struggled to adapt to his new surroundings, registering just 11 goals and 15 assists in 34 games across all competitions. He won Ligue 1 but missed out on the UEFA Champions League title.
However, the Argentine captain has helped generate a lot of revenue through sponsorship and the sale of merchandise since his arrival in Paris. According to the aforementioned source, PSG have never generated so much revenue in a single season (€700m).
The Ligue 1 giants have also added ten new sponsors to their ranks since Messi’s arrival. Club Sponsorship Director Marc Armstrong said:
“We’ve certainly seen growth in areas where we could get 3-5 million deals, and now they’re between 5-8 million, so the impact is huge.”
Messi’s impact was also reflected in shirt sales last season. The club sold around one million shirts, almost 60% of which were Messi’s and the number 30 on the back.
PSG equaled their 2020-21 season merchandising revenue of €41m halfway through the 2021-22 season, thanks to Messi. Armstrong said:
“Demand has increased by 30-40 per cent and what can really slow it down is supply. When a signing of this size happens, (Cristiano) Ronaldo to (Manchester) United for example, you might think that he is going to be paid by selling shirts. , but he is not. You cannot produce a lot of extra shirts.
“We already sell a lot of shirts, maybe more than any other team in the world for one player, and that puts us on the next level.”
Lionel Messi’s arrival also had an impact on PSG’s social media presence
The signing of Lionel Messi has also seen PSG make huge strides on social media over the year.
According to Marca, the Parisian giants gained 15 million new subscribers across all platforms, surpassing the 150 million subscriber mark. Armstrong said of the growth of Parisians online:
“We earned an average of 1.4 million per week and were the first club to reach 10 and 20 million followers on TikTok or the first French brand on Instagram.”
Since the arrival of Lionel Messi, PSG Instagram followers have increased from 38.5 million to 60.9 million. As expected, Messi’s arrival also saw the club sell more matchday tickets than ever before. With the signing of a superstar player like Messi, more people came to see the 35-year-old and his team in action.
Interested in sports other than football? Click on here