Washington Spirit Appoints Emma May as President of Business Operations

September 16, 2022 – National Women’s Soccer League (NWSL) – Washington Spirit News Release

Washington, DC – The Washington Spirit has named Emma May its new president of business operations. Working closely with club owner Michele Kang, May will oversee the team’s commercial functions.

“Emma is the perfect leader as we embark on an ambitious goal of professionalizing and transforming the club into one of the best sports franchises in the world,” Kang said. “Emma’s experience and expertise in branding, marketing and media, particularly in the world of sports, is unmatched. Most importantly, her genuine, empathetic leadership will be instrumental in building of a collaborative and winning culture.”


May currently serves as Senior Director of Global Athlete Marketing at Nike, where she led the team responsible for defining and driving Nike’s elite global marketing strategy. Among other accomplishments, May’s Nike portfolio included extensive experience marketing women’s professional sports, including the NWSL and WNBA. She will take office with the Spirit on October 24.

“I am honored to have the opportunity to join Spirit as the new President of Business Operations during this transformational time,” May said. “Michele has a vision and is committed to making this club one of the best in the world. We have the opportunity to build something special for the players and stakeholders of our employees here at Spirit, the supporters and the next generation of fans and players in the region, I am so proud to be part of it.

At Nike, May led priority marketing plans for athletes and created new ways to tell important stories with key strategic athlete-owned content partners. May held several other leadership roles at Nike during her tenure, including leading marketing efforts for its leagues, athletes and grassroots teams in North America and World Basketball Teams.

Prior to Nike, May held various positions at Turner Sports, culminating in her role as Vice President of Marketing for Bleacher Report Live, NBA Digital and NBA on TNT. At Turner Sports, she launched a digital subscription service for Bleacher Report, drove continued growth for NBA League Pass, and led content marketing efforts for NBA on TNT and NBA TV. Additionally, May has worked with Red Bull, Nissan North America and Athlon Sports.

A native of Nashville, Tennessee, May is a graduate of Middle Tennessee State University. May has volunteered at Humanities Tennessee, Habitat for Humanity, Nashville CARES, Big Brother/Big Sister, Hands On Nashville, and Make A Wish Foundation.

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